Rural Tourism

An intervention
for Rural Tourism in Tonk Distrct

GHANTA GHAR

Project submitted to : NABARD, Jaipur

Project Submitted By : Eklavya Development Society
Village & Post – Kantoli
Malpura, Dist- Tonk (Rajasthan) -304502

About the Organization:
EDS is a non-profit organization established to sustainable development of society through various development interventions. EDS has nine year experiences providing different type of training and capacity building programs. The organization is working intensively for Nagina Artisans in Malpura Block since last 4 year. Now EDS has plan to submit enclosed a concept note to NABARD for cluter development program for inclusive business model of gem industry in Malpura Block of Tonk District.

Name of Proposed proposal: …………….. GHANTA GHAR

Background
Nawabi Nagari ‘Tonk’ is famous not only in Rajasthan but also all over India for its historical legends. As per the history, Jaipur’s King Man Singh conquered Tari & Tokra Janpad in the regime of Akbar. In 1643, twelve village of Tokra janpad were given to Bhola Brahmin. Later Bhola gave a name to these twelve villages as.The history of Tonk is very old as it is connected with Bairath culture and civilization. Tonk has been called Rajasthan ka Lucknow, Adab ka Gulshan, Romantic poet Akhtar Shreerani ki Nagri, Meethe Kharboojo ka Chaman, Hindu Muslim Ekta ka Maskan and as result of which Tonk could keep an isolated status in Rajasthan.
During the regime of Nawabs all the native were invited in an Islamic function of Miladdunabi without caste, color and creed, which was organised by the ruling Nawabs for the period of seven days in the month of Rabiul Awwal, collectively with all zeal in Tonk. It is further important to mention here that the first founder ruler of Tonk was Nawab Mohammed Amir Khan. It is known as Samwad Lakshya in the Mahabharat period. In the regime of Mouryas, it was under mouryas and then it was merged into Malvas. Most of the part was under Harsh Vardhan. As per Hevan Sang, tourist of China, it was under Bairath State. In the regime of Rajputs, the parts of this state were under Chavras, Solankis, Kachvahs, Sisodiyas and Chouhans. Later, it was under the regime of King Holkar and Sindhia.In 1806, Amir Khan conquered it from Balvant Rao Holkar. Later, the British government gained it from Amir Khan. As per the treaty of 1817, British government returned it to Amir Khan. Tonk was founded in 1818 by an Afghan military leader who was granted land by the ruler of Indore.

This paper attempts to probe the impact of marketing of rural tourism in Tonk, rural tourism can help in shaping our society. It can have both positive and negative impacts on rural as well as urban communities. There is a scope of rural tourism in Tonk. The government should encourage private enterprises to promote tourism in rural areas. For developing the rural tourism we need to understand the rural environment, demography, socio-culture, economic and political background of that place. How we can involve the rural people to enhance their socio-economic condition. To develop a strategic marketing plan for rural tourism we have to understand the target customer their needs and wants and how to match it with our rural infrastructure. Rural Tourism can develop a win-win situation for both the rural and urban communities.

Situation Analysis

‘Tonk’. It is surrounded by 5 districts: north, Jaipur district; south, Bundi district andBhilwara district; east, Ajmer district; and west, Sawai Madhopur district. All districts have tourism approach and the tourism industry already have good approach in these districts but in the present TONK have not any identity in tourism industry. Tonk have a valuable marks because it located in midst of beautiful geographical scenery for point of tourism but this picture of nature and historical have not demarcated on national and international tourism map, though some time foreign visitors come after a rare search for geographical and historical places. In the Tonk District have the traditional handicraft work in Marvel, Carpet viewer, Namada and Dari , Iron and Gems and jewelry craft also In this whole circle, the traditional handicraft work is hidden from a longer and not has reach to visitors and large scale marketing. In these situation the performing art –DHOLAK ALGOJA is also lost identity the art is found in rural areas of Tonk and in the negligence the art is dying gay by day. EDS proposed plan has been developed on the basis of the overall Development with a particular focus on holistic approach.

Goal: Promotion of Local Traditional Art Craft through Rural Tourism in Tonk District

Strategy/Approach

  • Training of rural men/women in Tourism industry skills
  • Preserve the performing art –DHOLAK –ALGOJA
  • Encourage additional home-based income generating activities like traditional handicraft work
  • Apply collectively approach in all aspects of business.
  • Preserve the historical places and culture

Activity proposed

  • Under the project following intervention will be undertaken. Finalization of the activities will be worked out with the support organization:
  • Set –Up Tourist facilitation center-TFC :-
  • Through its experience in rural development, EDS has learned that effective and sustainable of any programs must begin through the engagement of the involved communities. Communities must have full ownership and have every opportunity to participate in the planning and implementation of the any projects EDS will TFC at village level for facilitate tourist .TFC will full furnished and clean and the a trained guide will available there .The TFC will set up at village level.

Skill Creation trainings and workshops

  • Trainings on Concept house keeping
  • Trainings of tourist guide and about historical place
  • Establishment home based training centers for expansion the activities
  • Trainings of hospitality
  • Awareness workshop for stake holders
  • Training of performing art groups and handicraft artisans

Build an understanding about Collective Approach in Marketing:

EDS analyze and documentation of historical places, handicraft work and local recourse for promotion at online and at grass root level. EDS will focus and undertake effort to inspire and educate the artisans to concerned aspect.

Promotional Activities

  • Organize Cultural events at tourist places.
  • Identifying other organization engaged in promotion.
  • Organize Handicraft fares at State,district and block level.
  • Buyer sellers meet

Expected Out Comes:

  • At least 100 home-based TFC will be established and At least 800 men/women will be trained in creative and handmade Jewelry skills.
  • Additional income generating activities concerned to gem business would be started for house-holds.
  • Market linkages to be create for home-based traditional handicraft artisans.
  • Home-based mini-craft centers self sustained and strengthened.
  • Rise in sales and production of other goods and services.
  • Increased economic empowerment of artisans as well as women.
  • Rise in standard of living of poor artisans.
  • Use of indigenous resources (labor and raw material) and rise in Economic activity in the project area..

Monitoring and Evaluation:

  1. Implementing partner will submit bi-monthly progress reports to evaluate the progress against the given time and standards set.
  2. NABARD will carry out monitoring missions, at least once in 3 months to examine the progress in-situ.
  3. Implementing partner will submit end of assignment report to provide overall progress on the activity, achievements, lessons learnt and challenges.